How to Curate the Perfect Vendor Mix

Vendor selection makes or break a market. Get the mix right, and customers keep coming back. Get it wrong, and your event falls flat. Here's how to curate the perfect lineup.

Understand Your Audience

Who will attend your event? What do they want to buy? Your vendor mix should reflect and serve your audience's interests and demographics.

Create Product Categories

Establish categories and aim for balance: textiles, jewelry, food, art, home goods, etc. Variety keeps customers engaged and shopping longer.

Quality Over Quantity

Better to have 20 exceptional vendors than 40 mediocre ones. High-quality work reflects well on your event and creates a better customer experience.

New vs. Established Vendors

Mix seasoned vendors who draw repeat customers with new makers who bring fresh energy. This balance creates excitement while maintaining proven draw.

Price Points

Include vendors at different price points. Not everyone has the same budget, and variety ensures wider appeal and higher sales overall.

Avoid Direct Competition

Try not to have 5 jewelry vendors all making similar styles. Different makers at different quality/price levels is fine; direct clones are not.

The Application Process

Use a simple application form requesting: vendor background, product photos, price range, social media. This helps you evaluate fit and quality.

Community Connections

Look for vendors passionate about community. People who genuinely support other makers create better market energy and customer experiences.